Where did the idea of the film come from?
The idea of the film originated from a 2008 book written by Joe Dunthorne.
What is the genre? Provide a brief overview of the narrative (story)
Oliver Tate a 15 year old boy from Swansea is infatuated with Jordana. Oliver's relationship with Jordana grows, but he learns that her mother has a potentially fatal brain tumour. Oliver attempts to repair his parents troubled relationship. Oliver assumes Jordana is seeing another boy. They meet on the beach. Film is left on an ambiguous note. The genre of the film is comedy. It is light hearted but at times tense and serious.
Who else financed the film besides the studio?
Film 4 productions, Film Agency for Wales, Wales Creative IP Fund and Red Hour Films
What was the budget for the film?
The budget for the film was £1.2 million
Any noticeable stars / writers / directors / producers involved with the film from the outset?
The director and writer of the film was Richard Ayoade who is famous for his role in the hit TV series The IT Crowd and apperences on various TV shows such as 8 out of 10 cats and Big Fat Quiz Of The Year. This film was his debut. Actors in the film included Craig Roberts who starred in Tracy Beaker, Skins, Casualty, Neighbours and American blockbuster 22 Jump Street and Yasmin Page. The film was produced by Warp Films and Film4. Also the music for the film was done by Arctic Monkeys star Alex Turner. This therefore increased the popularity of the film.
Distribution -
Which company distributed the film?
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When was the film released?
Submarine was released on 12th September 2010
What kind of release did it have? How many prints of the film were made for the UK release or how many screens it was shown on?
The film was first released in 2010 at the Toronto International Film Festival. Film festivals are good because prestiges people attend and therefore can give the film good ratings and reviews.
What marketing strategies were used to release the film?
A film trailer was released on YouTube, and it was also advertised on WarpFilms website.
Any examples of synergy/cross media convergence? How did the film benefit from the studio being owned by a horizontally integrated media conglomerate?
The budget was therefore larger than other films produced by WarpFilms. The film also had more of a marketing scheme and therefore more people saw it and generated a large profit. As a result of the film being premiered at the Toronto Film Festival it generated positive reviews.
How were Web 2.0 technologies used?
There was a Facebook page made where users could comment freely their thoughts on the film.
The Web 2.0 features that feature this film are Facebook, Twitter and Tumblr.
Has the film won any awards and how have these contributed to the success of the film?
Richard Ayoade was nominated for a BAFTA for Outstanding Debut by a British Writer, Director or Producer. The film has also won NME Awards for Best Film, British Independent Film Award for Best Screenplay
Exhibition & Exchange -
How much did the film make at the UK box office?
At the UK box office the film made £2.3 million
How else could / can audiences consume the film besides going to the cinema?
Audiences can view the film in various ways such as watching it online (illegally or legally) via websites such as Megashare or Netflix. Audiences can also purchase the film on DVD.
How else can audiences consume the film: social networking, reviews?
Audience can gain knowledge of the film via various reviews online. Many often rating the film at 3 or above stars. The film also has a Facebook page which at the time of release would've given audiences information about DVD releases, cast interviews and behind the scenes clips.
Link to the Submarine film trailer:
http://www.youtube.com/watch?v=yUT4GtS9_ns
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