Research Task: Techniques used to target audiences (The Worlds End)

Focus Feature website: promotes the film, lets audiences watch the trailer, view photos and watch various videos from the film, including a video on the LA premiere of The Worlds End and behind the scene clips. On the website it shows many ways in which the film is available to buy and watch.

The website also includes an overview of the cast and crew involved in the film. Audiences being able to see who exactly features in the film can add to the amount of people who go to watch it. 

The website also provides a summary of the film in detail - this appeals to target audiences as they get more of an insight into the film opposed to just watching the trailer.

Reviews have also been used to appeal and attract to the target audience. They get to read other peoples interpretations and thoughts on the plot and decide whether it is worth seeing. Also, as many of the reviews are good it then appeals to the audience further to view the film.