Provide two examples of differing techniques used to target the audience for the film
Why has this technique been used? How is it appealing?
A website was created in which there was a fake tourism video that advertised the area and all the pubs featured in the film. From this, a scavenger hunt was made in which the audience had to find all the pub posters which were found on various websites, with clues to their whereabouts being broadcasted each week on social media website Twitter. This gave audiences a chance to win a preview screening of the film, The Worlds End.
Here is a screenshot of the Tourism video.
This technique is different and alternative, it catches the audiences attention as a new and exciting way to advertise a film - ultimately with a chance to win something. This therefore appeals to people and generates a hype about the film, thus ultimately generating more profit for the film.
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